Case Study: Build-to-Rent SFR operator

B2R Operator overview

Danny works directly with home builders to lease and manage scattered site Build to Rent properties. Danny also works with foreign investors who are looking for exposure to the SFR markets. In addition, he is highly attuned to the needs of his clients and values visibility into the operations because he himself is an operator. This means that he is intimately familiar with the day-to-day challenges and opportunities that arise in the leasing industry, and strives to provide his clients with customized solutions that meet their specific needs.

Danny also desires a high-touch white-glove service that is hard to come by in the leasing industry. He himself takes a hands-on approach to every aspect of his work, from property management to client relations, and he is always available to answer questions and provide support when needed to his clients.

50+

B2R Homes

$25M+

Asset Value

Employee

Asset Class

What did Danny hope to achieve by partnering with Sunroom?

Challenges

Danny was concerned about his ability to attract the right renters for his more expensive rental properties. He believed that he needed to list the properties on the MLS to find high-income tenants. However, each time he did so, he received a high volume of calls and texts from realtors and felt overwhelmed by the amount of questions he received. Additionally, he was worried about the cost of photography and MLS buyer agent expenses, which were eating into his profit margin.

His foreign investors were ready to deploy capital, but Danny needed to validate that he could place the right tenants into the home quickly.

Objectives

Attract the right renters for his expensive B2R properties in a cost-effective and efficient manner. His goal is to validate his ability to place the right tenants into the homes quickly, in order to satisfy the needs of his foreign investors and maintain a profitable business.

How did Danny benefit from Sunroom's B2R leasing operations?

Results

Sunroom reduced the days properties were on the market, while finding incredibly high credit and income renters.

Rental search website, with 250k+ renters in network
Professional photography and 3D Tours
Enriched listing profile that sells the most desirable features on a listing marketing page
Zillow listing syndication
Colonial yard sign marketing
Self-touring security and fraud detection technology
Renter pre-qualification tool
Move-in costs displayed clearly
On-demand call and text renter support 7 days a week

“Sunroom has blown me away at their ability to attract the best renters and create a high-end shopping experience for them that makes them excited to lease my properties! I have had my best real estate year, even during COVID. And I’m just so glad that I talked to Sunroom and came on-board because I couldn’t do this myself.”

- Danny Chen,
Operator of B2R properties

How tech attracted better tenants

Transparent pre-qualification displayed to renters on the listing page. Reduces the noise of unqualified leads, and makes qualified leads more excited to apply!

ID and Face scanning for real identifications that match their credit/background report.

Quick action based on real-time data

With all your data and systems synced on one dashboard, you're always ahead of the situation.

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"We've hit our projected numbers and more with the ability to take action with real-time data."

-Pritom Rani, VP Sales, Cobalt

Build-to-Rent Operator Attracts High Net Worth Renters with Sunroom

B2R Operator overview

What did Danny hope to achieve by partnering with Sunroom?

Challenges

Objectives

How did Danny benefit from Sunroom's B2R leasing operations?

Results

Results by the numbers

How tech attracted better tenants

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Quick action based on real-time data

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