Flock is a data-driven company that values the power of automation and technology. They believe that leasing decisions should be made based on real-time data and activity, which can be analyzed and processed quickly and efficiently using advanced technology tools. By doing so, they would be able to make faster, more accurate decisions that are rooted in objective data, rather than subjective opinions or anecdotal evidence.

However, Flock also recognizes that not all vendors share this point of view or have the technology ready to implement. As a result, they have had to be flexible in their approach, and have had to work with vendors who may not have the same level of technological sophistication or data-driven mindset. They had a hard time finding a property manager who was also data-driven.

Leverage data and technology to drive leasing decisions and improve performance. The company aims to make faster, more accurate decisions by relying on real-time data and advanced technology tools, rather than subjective opinions. Additionally, Flock seeks to provide a high level of transparency and accuracy in its services, which is not always present in traditional property management companies.